Understanding the Costs of International Surveys

Conducting international surveys can provide invaluable insights into understanding global markets and customer preferences. However, the cost of these surveys can vary widely depending on several factors. In this article, we will explore the typical cost structures associated with international surveys and provide guidance on how to estimate these costs effectively.

Factors Affecting the Cost of International Surveys

Country-Specific Costs: Different countries have varying costs associated with reaching potential respondents. Factors such as internet penetration, socio-economic conditions, and political stability can influence the cost per respondent. For instance, a respondent from a highly developed country like the United States may cost less compared to a respondent from a less developed region. Survey Complexity: The nature of the survey itself can significantly impact the overall cost. Longer and more detailed surveys require more time and effort, thereby increasing the cost per respondent. Additionally, more complex surveys may require specialized expertise and resources. Number of Countries Surveyed: The more countries you decide to survey, the higher the overall cost. Some countries are more difficult to reach than others, and targeting such countries will inevitably increase the cost per response. Furthermore, the process of managing and coordinating surveys across multiple countries can become more complex and time-consuming.

Estimating the Cost of an International Survey

To provide a general idea of the cost, let’s consider a scenario where a company decides to conduct a survey in nine countries, similar to what was done in 2014 by a client. The survey collected 200 responses per country, and the incidence rate was high. The total cost was $20,000.

While this information is a useful starting point, it's important to note that the cost structure can vary significantly. For example, a survey targeting the United States might start at $1 per respondent, whereas a survey from a more difficult-to-reach country could start at $3.50 per respondent. These differing costs are due to varying levels of difficulty in reaching and engaging respondents, cultural differences, and the need for specialized software or services.

Steps to Estimate Your International Survey Cost

Define Your Scope: Determine which countries you need to survey and the number of responses required from each country. This helps in estimating the total respondent pool and subsequent costs. Evaluate Survey Complexity: Consider the nature of the survey. Is it simple or complex? Longer surveys and those requiring specialized knowledge will require more resources and thus higher costs. Factor in Translation Services: If your survey needs to be conducted in multiple languages, translation services will add to the overall cost. Skilled translators are necessary to ensure the accuracy and clarity of the survey questions. Research and Vendor Selection: Consider the vendors and research agencies that specialize in conducting international surveys. They can provide detailed pricing and advice on how to manage the survey effectively. Prepare a Detailed Budget: Once you have all the necessary information, prepare a detailed budget that accounts for all the factors mentioned above. This budget will serve as a roadmap for managing the entire survey process.

For those seeking a more precise estimate, it's advisable to consult with a professional research agency such as Survata, which specializes in international surveys. They can provide tailored pricing options based on specific requirements and help streamline the process.

Conclusion

The cost of conducting an international survey is a significant consideration in any research project. By understanding the factors that influence these costs, you can estimate a more accurate budget. Whether you are conducting a simple market research survey or a complex global study, the right approach can help ensure the success and accuracy of your research.