The Key to Startup Success: Grit

Successful startup founders are often seen as having the best ideas, a stable lineup of anxious investors, or a financial safety net. But the truth is, none of these guarantee success. What true success looks like is much different and frequently overlooked. The real common thread among successful entrepreneurs is a single, yet powerful trait: grit.

What is Grit?

According to psychologist Angela Duckworth, the definition of grit is the combination of passion and perseverance toward long-term goals. It encompasses sticking with your mission, working hard, and pushing forward despite obstacles.

Why Grit Matters More Than Talent or Resources

Startups face a battleground rife with challenges such as funding gaps, team conflicts, and market uncertainty. Grit is the key that unlocks the ability to push through these difficulties, pivot when necessary, and adapt to survive. Without grit, even the most brilliant idea or ample funding will falter under the weight of adversity.

Grit in Action

Elon Musk: Before becoming the world’s richest man, Musk faced near financial ruin with Tesla and SpaceX. In 2008, both companies were on the brink of collapse. Instead of giving up, Musk poured his remaining resources into keeping them alive. Today, Tesla and SpaceX are industry leaders in electric vehicles and space exploration.

Howard Schultz: The founder of Starbucks grew up in poverty and faced rejection repeatedly when pitching his vision of a coffee shop experience. His grit and perseverance turned Starbucks into a global brand.

Grit Is Within Your Control

The best part is that grit isn’t something you’re born with—it’s a skill you can develop. By cultivating habits of perseverance, self-discipline, and continuous learning, you can foster grit in yourself and your new organization.

My Own Story: Why 90% of My Startups Succeeded

When 90% of startups fail, why have mine succeeded? It’s not because I’m the smartest or luckiest. It’s because I want it more. I show up, refuse to quit, get creative, and constantly learn. I embed grit into my companies, leading by example, and working hard to be among the grittiest in the room.

And You Can Too

And no, grit isn’t a trait—it’s a decision. The willingness to persevere, adapt, and push through challenges is what separates those who succeed from those who give up. Ask yourself: Are you ready to choose grit? If the answer is yes, you’re well on your way to startup success.